The Made in Italy Luxury EXPO, hosted in Cannes

I GROUP relaunches the Made in Italy excellence of Luxury Design, Fashion and Food in an International Marketing event which, from September 2020 and for a whole year, will give great job opportunities, business meetings and new sources of creative inspiration to industry professionals and international buyers.

The I GROUP Cote d’Azur project, born following the Covid19 emergency with the intent of not stopping the Italian economy from the rich foreign market from which it continues to have affirmed admiration, managed to launch its 1st edition in a majestic villa on the Côte d’Azur, thanks to its creator Ross Virgara, CEO of I GROUP LONDON.

“Designers, architects, planners, investors and international buyers will be able to experience the Italian design, finding new investment opportunities. After over 40 years of career in the Italian furniture sector and after having contributed to making the Made in Italy brand international in Design, Fashion and Food, with the I Group project I decided to give life to our showroom in a place strategic: the French Riviera. In conjunction with the most important events on the French coast, from the Yacht Show External Event, to the F1 Monaco Grand Prix, to MIPIM up to the Cannes International Film Festival, we will be able to encourage productive and economic meetings between companies in the residential and commercial and the most important guests, speakers and personalities from the world of luxury from all over the world. “

The I Group Cote d’Azur showroom, signed by Marco Piva, an internationally renowned architect and designer recognised for his great ability to blend design, technology and history, will not only be a place for business meetings, but also an exhibition path, a laboratory experimental and a living room of luxury where the best companies in the creative sector will be able to compare themselves in search of increasingly innovative products and solutions for living and living.

“The collaboration with Marco Piva was born in 1995 with the creation in Italy of the 1st Contract Service, and after 25 years we continue to create innovative projects guaranteeing certain and quality results” – says Ross Virgara, founder of I Group and 5th generation of the historic company of design and production of 3G furniture of the Virgara Brothers. Among the new brands that will be presented in the showroom there will be “LUXURY MANIA by Ross Virgara” aimed at those who like to keep their belonging to the luxury lifestyle high, but with an ethical, ecological and environmentally friendly vision.

Andrea Bonomi, chief operating officer and supervisor of the I Group project, underlines: “I Group Cote d’Azur aims to be a new business to business platform capable of strengthening the alliance between retail, designers and companies, not only as an offline tool for International marketing giving great importance to communication with the collaboration of the well-known agency Adriani e Rossi, but also as a new strategic online model capable of developing into a web TV magazine thanks to the streaming and TV production platform of the communication agency JMOTION which will broadcast live events, interviews with professionals and all updates on the main sectors of interest. “